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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 17, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  3. Lamborghini onboards next chief people, culture officer
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  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
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  9. Waldorf Astoria Goa to open in 2030
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Vestiaire Collective study links self-doubt to new purchases
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