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March 24, 2026
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 17, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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  3. Boucheron opens first flagship in China
  4. McLaren teases launch of Golf line
  5. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  6. The Macallan brings ‘Distil Your World’ series to Paris
  7. Cunard enlists stylist Micaela Erlanger for exclusive collaboration
  8. Prada goes to Hawaii, Japan for Re-Nylon 2026
  9. Audemars Piguet inaugurates new Meyrin manufacturing facility
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