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Dec. 16, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 18, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Longines announces latest Ambassador of Elegance
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Rosewood London opens ski-inspired winter terrace
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Raffles, Christofle premiere exclusive dining experience
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Capri Holdings closes Versace divestiture
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections

Louis Vuitton courts rapper Future as ‘Friend of the House’
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Longines announces latest Ambassador of Elegance