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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 18, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. The Macallan brings ‘Distil Your World’ series to Paris
  2. Prada goes to Hawaii, Japan for Re-Nylon 2026
  3. Audemars Piguet inaugurates new Meyrin manufacturing facility
  4. Four Seasons I departs on maiden voyage
  5. Lamborghini grows revenue to record high in 2025
  6. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  7. McLaren teases launch of Golf line
  8. Boucheron opens first flagship in China
  9. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  10. MCM begins year-long 50th anniversary celebration
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