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Research

What luxury marketers should expect in 2015

January 2, 2015

Promotional image for SaksStyle Promotional image for SaksStyle

 

By Nancy Buckley

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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  1. Bentley Home to furnish Spanish housing development
  2. Bentley Home debuts picnic collection
  3. Usher named face of Ralph Lauren Fragrances
  4. Chanel reports 4pc revenue drop in 2024
  5. Aeffe appoints former Ferragamo, Burberry CEO to board of directors
  6. RH appoints new co-chief merchandising, creative officer
  7. Bugatti, Lalique craft bespoke table clock
  8. Chinese actress Zhang Ziyi tapped to represent Jaeger-LeCoultre
  9. Condé Nast rebrands Style.com as ecommerce venture
  10. Aman welcomes warmer weather with ecotourism boost
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