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Feb. 16, 2019
  1. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  4. Mandarin Oriental invests in Central Park views for residential project
  5. Could Prada’s move to amplify diverse voices solve fashion’s racial blindspot?
  6. Direct-to-consumer disrupts all sectors with new customer journey
  7. Tod’s kisses spring hello with playful campaign
  8. Gucci responds to sweater backlash with diversity initiatives
  9. Luxury takes alternative approach to love for Valentine's Day
  10. Making luxury retailers' physical stores smarter
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Research

What luxury marketers should expect in 2015

January 2, 2015

Promotional image for SaksStyle Promotional image for SaksStyle

 

By Nancy Buckley

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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  1. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  4. Mandarin Oriental invests in Central Park views for residential project
  5. Could Prada’s move to amplify diverse voices solve fashion’s racial blindspot?
  6. Direct-to-consumer disrupts all sectors with new customer journey
  7. Tod’s kisses spring hello with playful campaign
  8. Gucci responds to sweater backlash with diversity initiatives
  9. Luxury takes alternative approach to love for Valentine's Day
  10. Making luxury retailers' physical stores smarter
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