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Dec. 1, 2020
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Research

What luxury marketers should expect in 2015

January 2, 2015

Promotional image for SaksStyle Promotional image for SaksStyle

 

By Nancy Buckley

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Consumers stay home, shop online for Black Friday
  3. Day’s wrap: Yoox Net-A-Porter, Jaguar Land Rover, Cartier and Walpole
  4. Audi adds thrill to wish list in new humorous holiday campaign
  5. Gucci is 2019 Luxury Marketer of the Year
  6. 5 trends from McKinsey & Co.’s 2021 China consumer report
  7. Longines centers collectors’ perspectives in legacy campaign
  8. Phillips shares history of mechanical watches in cinematic effort
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Dior takes a step towards film with latest perfume ad
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