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Sep. 16, 2021
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Events/Causes

Luxury retailers target cycling enthusiasts during Tour de France

July 9, 2014

Mr Porter celebrates Tour de France Mr Porter celebrates Tour de France

 

By Nancy Buckley

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

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  1. Louis XIII gets a taste of gamification with immersive experience
  2. Millionaires redefining luxury as wealth and health
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  8. Lexus sparks creativity through musical, multichannel campaign
  9. How Amazon Luxury Stores has evolved, one year later
  10. Valmont teams with Jet Edge, Montage for in-flight skin treats
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