Marketing
March 29, 2024
The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos
By Emily Iris Degn
Research firm Ipsos recently outlined the attitudes that wealthy American consumers have toward the high-end sector.
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","iv":"aa66e24c488fbe059bc240c7a8d0f1e4","s":"c135e1917b98e0ec"}
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