Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"89280c6fc7bb87f8f0856bb73433d738","s":"7931fe6c0359c45a"}
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