Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"57e7138e15aeabcf4c81efc990ca6f0b","s":"b4800b66a0169e7b"}
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