Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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