Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
{"ct":"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","iv":"79f5e8547416a3ddc4f3f015776feca6","s":"5cbde78522de52e7"}
Share your thoughts. Click here