Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"2dce9bbf454e2a18bbf8738b1770f4c9","s":"d58d54c43ead41b6"}
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