Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
{"ct":"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","iv":"49a6968809c21056c783f6a7c71c2cb1","s":"0f61e314dda01ebc"}
Share your thoughts. Click here