Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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LD3UK09A1Z0BKe9h4MJMbxyt\/w\/DmNc\/5GIIwj5Ge7\/RPvdN3PURT2UDl8MCeeOm3RkCfDcluNSVeOSzI\/jWKa00+zOiQtWa\/2EufRZ4Yb5zqmQ524z+J8VAUqnfQYXF6yNJIqTYgYEN2WM3OEqb2rKone8GEZ0d13EEL0f7fSGrdLL+4SdXYr7Vm+AlZhPwb1xfWkrVi2lmXb+EtPi0t58bo\/6xJlbubc5cpxtXseA1m1qbTWdXmoJDJf9ilUZwf2UeakbgzQmS2GAry8ZgW7HMa6DFjysEFHajzWC0MxxUrDCIiJ3b+A\/Q27v3BmI9C2eMjycnNSXv\/9XesIdyGCBr26vs1ciEs14oR2shfF28X6FAGtdYu50\/J3+vPk7GRdIYgpZgT0YkyBKue\/\/b8u7XyDCsEuqnEr81czKQXiK8i5XufWxZvJgKm51HkTtRo+9fSZ+k7vwinvlU6sApp+oZtA4I1N6lgnOSGeH7Z9nHq29yegoliSxIom7ST1kHKHM9TOYdPw57RIsSq2F5P\/sMyvwXD+tKAqp+IixSk+bCrvPkNOO6AJaTszlzTgL0SJXmuiV2JvE387FQF8GSUxaeduN2coHPA2uyYHTGgpVUzaILbRsVSp0DGxtAMb+E8NWnLWQvo1pAaZiMmoVz11i2SPcZYdwbij6Ls7etlreKhs4OsBv2GItI7Q6Da9F0frVcTDydzgO8pahqXHoG9VdFxf0tcY2CJ8oCK1ZHE1pC\/xHvjw0akF5LeebN1h4tmPtAN\/Rag9fIcCnwYtSBvea4yb50G3Uv4i71\/NRjlgksguRsLWOnL3+pZLOOg8xd8640bBGkwqspUUi2ElKz8n0ihp0MihegpDW6qG0qH+7h45wRYt8tMn7ZN5W0A1cHBhO8kfnNCnIkFd5laIqEOn6rkWjODx5ZV8zt7V8w+vAeo2E4qO59kKo0yjX6PhHVNdZLdWop+suTTGxPzwJRMiNf2E8AijhSzROw\/1sw\/+YHpox245J+j+0RHp8n+VGLq3QWriUiAkHJZwhorFNXX\/aw2OhOTJ0RjI\/pKaBYPFG37IF4vXW2WIPHRIjwIcD09mx6X+hjQiyFLMrlnTgPBvf5S8EsMxmhUwB24kEAi92hf\/QXG9WB+LGg+YLpaewBhmkTLQincKpFPpZ1q8hd16iUsuAhmRclhXo1B\/+C+iaRjGlOHGtVetdbH6lSahWvyzFCgTBnYtm2BxMmWdSQQzckxl+6jmSXKKENSr7KAdEjdHDXiyi2+P3uvAwxF5mn\/n3joRYQe94KHD40dN9YZGfxWthmL8CkX4PklJooBMEO+LleCUwrRK3o+gCFPfk2puJKQCyCev89TNi0BVQWKc77EWyDyVk6kAo\/naid9wP+g49U\/MuHERktH6Rx8s\/iwnKsx1WNGsPAaulEwrAgoWLZUVluGPXyuPk1mhpi9kvJ8AMyg7yJKUZtsgQdU2gysw2YcEWPRk7p8KWK1zF2JwZ1IVJLQ6k1AqdbB0fkWHLPeOkGTFbYnjld80aZ25dQO7uK5wl+MsEQH1epcBdgJjTTtPtc8m4rFWnSAw3T7SJQQNW69dAnsv88gowTi7QNXpyU+QkyCmgQ3yM2tEM15Vl4+h7NmkBZBNniKLfhDXFvciFdIUzhMo6JXbYA15t66BQTRrYW48pZ0\/WfjeSpCOX2KREu2ZWoygzr5zL\/\/xhNuOFxvE6npUnU2bY70HTRHRgZk\/3cLtdUbDWajVDq3roaVUaC6FPVEf3xSDU+Av9IVdyYH\/D7JfktjqxoSs8Cqebod475NzwiCSBL4D5jkwZdI82Qx0SHfd80osUNUIS2\/C0BjBg5+5yItjUNcYx9htVM0gxmR+tk8kOrx0ngF8VKY4d1OxXq85BJK29SMqzARIf\/9GQCIFT46SG29A8WAMGYNNEDbZCeIwGk8XmhSjRlfg93kX4+ptt2+12Obnxz5ncmepyVe4Zx5NuKPleIW+hHygZQgT3xhw1wsIW6h38SZZJdpUB+qNOzVwl\/IKRcU8jqYrl0LxRycs\/wXOg6aAOmcFG2DatBWPt7XOfT\/x+p0yoTVl46JUQFl5dbFgUBSn6r6L6Wm1tDXpjIRTQKDABiapcUskgArB5V1vB9lbkvSGjgmH4dMOp2zZyz3HDISlWi6+jCmEjx7y5E1hMwRs8811u0GBmqNi3Ogqzhc2hO6FOzDtzxG2qGnY1vMFzoWxodEHvWNXIUer\/QS3CBF3OnWlQyPqa7KeZIPVgvg6D51x+ruJwtgMTLk8ufyljUlu7whKNpS3cJYPtN+pjO2BBdE5l46dc\/nCUmmJOLSQLX6FBl2dL2YPeVVo5nU9bT1I7amE4ZTQ7S419V8Jb5UNHWLECOroje6Mzg0fkEygx2DMeZVjFriPCRrk8xT+4bsoezVcb2aWrv7\/R1RcC7geyDNdWVViqOFHbgB2C8oS0ZQZut89dMbiYPOzalxXuKTvxgwWI0SmpTOcF4jq25pI9tfPnsu\/vIVQtfXNtEgmQq6E6csXXPh2rm9ELBbz3AuwDtxRjt5rkYWYxX33ZOBQ6A3SZZ5tQKlcVq1iAKkCXxhTp04pmCn4yrZMyoCyZz1tt45f8B\/Pt8to2BnKVYb1yiQllSiWg+pYBNlNiAGmWm+BQqXB9NwajdKsVyXuDpy1YOdH3j8xoaKRZwIGkzAOq5PpJIlQV7UWw2VDUypbmKYPNjLRjO5OzVd310WIAwtJ8ZehIwzNFzDm2AHxI4lG91DJNcymUg+5kqTVZ22sZiyQMTBmfYQ55M2dMAwKo6ZU4auut7Y7\/kbH14bmvbCHcEOdLIrhP5aioPsNNLl4N9QE5AyYB1bBgzE60DQNP2N61sjApHpN3u4qEqfigYTduhPGrqBaLakj3dd7Efwf9wJ6aq3+sXZQ2MtjfbI5oTczjHIHiKqc1FA8WEBKFA9y5iQCXwt201PVLro9yilzTfdLjUEGmOnZGu55q4T7km5qzrQOyQuxjqGXw2y5+YzZAp5Ajw9qcYLObWiZQZuPUHd0lL5d0LbDhx2uM8ZzO9qiM6dzZ0KrmP\/RMIO3qW+WgRX++6+CgdXkCquact7Jm0v0IpSjX43Fwkdh2cEjqwDKUneMLH9dxGY2hA5a6P+8CwSzN4EqPnVO8OpC5Ld4IOKip1j5wvxYzBClL3dnvaEp1EN5g0x4f3cO1bjsn7B0AlMk69Q5eKG+nj5yES+HcES93wQU53CoIB\/x3ZQV2j\/e3vlxBXtUIquP89Co6qJu3Vc0V1zifaNdLGfUEvgUmKkpkEwuUkPCHnKq507qAmx5VtQ5+xv8uyQG0djgg78NzhbaiH0QJCsN3iV52Oxh7HNdBgP+Owob88uRgCfR1fF1UoIGz055UQKXnSt\/2QuKUrBZ9kYxqAvyW8Gbgm4SZONAFQUZj2syehSTOgwNOZCWs5IQSahrYTUDe5bjs6AhuRThq6WbMbR5+NKGOvMeE4bup\/GRXCWzqx5gunhTcheaCOlqIaMnRC+3IUnInmm9F2FEQ8IOrh5uZAVf0S0hx0RFMK74UZy5PfEJDKeszQ3A53d\/\/DDiNg7qCF43JF1ldUIqHpzfJPjF69q1B2fTc1X55U31kEnN+iWHoq1Uz1jvWImcCAQ00JJSD0jUktZQGHKbbyKwebEpe+p03o3wW1VehU\/MkNCLGK3ktsR8N\/eUuOiY5+BcVUYn5u3tG7\/Gq\/OE5cJ99huUMQytgcN+LfmL4+EPw5Bhzr3E3AbmrLeVrUnUXmWiH83lqCS6tlLOA6ubumFNWE7bNuVJqK8FajK5j0l\/iJGUEVSDxNGSdT+OS769yMhzWvPoR\/2kUFeFRBQBHc8tObJ3iYEaZeaOiCJCupu31v7YHnJbjUH3\/UaK5sozWUK8NVFVV3CB27OHp6GSaDA4hmrafXxTChSaVk0P4yH\/WSHoWmEUnH0NNLZ8FWDdtqioNShagwpFpQXlwmGJYhWxM9S8WSGPXzdaUUfPb7yPKtC93MIefuGlRpzPwI7bFfckJ25lTvN9JZb3NJlj3dClaLGh4dyb01C11aTC\/uTpExid9YFmrsf6jCatHBAqjHinxdPmVlfZYaBo\/FC5gRIMQseaIkhQEzCs+iRgsy\/ipJLnMA2QguMO+a\/uoGo3v8LXyN1n3TUG9uAWaGEXwTAc4hq+0BECgBcGLFMA+2Lozrcc4WbGJbK2r6yEOSFmcz+4ka2wyJnWOrtFNXioC8gEUmyrAgWyAMAnTOdM3ZDpe2o6ZX0Z7F3hPWYpOsZ5GDXc34vYxz7thlWspV+5hD2k5ODHQJGaRtnYmYt0zOV0UG2VmEUTkSxpJVMV2tY6D8u8lbZXAtPehyxAXwfHvejpMhnHf1t6VHFkyCVGhynWr9+YVwUyT63G3X28fdAJbO12cURl61z6KhRv\/aO5DDoWbSe0l65pGyfyoYn7dbDIQh6YcfQA+5g18fNHiI5LGXb9VBRyC2LMsEVR1rW7bsFRmP\/LXV7sceYqaUBlTCXMeONn1mZjK5Gt\/Gvk+l4tGSEPQnO7DTzjSGXWJaEp8PQpZ\/XY0mjxXNq5iMndSa9ePPRNcvcqfRq8e0YkUdSkLqmvjigVM9e24wsB05gDjjKHoavYSbcxRh5FTjwTVoNB2WkEiKOhcQXqRb4q56\/0SOQBMU6YsCR35p5Axx91dzEzF9xxtpT1FBbUuIuR0RbCJ+GgBeXyvhLggIGJ2KaCAhqxkstUH\/25GDvMoUPAzfBc+EhcokrlB1IoR07eYxwBFddL\/RwH8ywRBQbmab72JswCT0SZR0nZZ7q5l78uTQYUFA2oONFp5bE9hCNVEdVsrRjnuriCH2jYAIggY2X0QjRsLQV7ECh22\/oabvxjkBWx9jbjxEzjS5SqVL\/xM9TQLnF1GevHD16rfgigMFIhLeEl7RFlktAklKHIska3ynf0FidSR0u3XNljb1gNO8NxX5TQKGyTEpJT\/y2pNkvNS2JMXoHazX7wdW2pz3widy9hirWSJeRn1AfdQLsV2rJ9VN0UoOefGjXBqFejqPD8wCjen+dfMAxlB2bzcnd3f4SJ3G9KAfow+aoAU+mmUraq4fan4siUVz2mpzqktlZaOgrMMO1hd7H3Q\/11q6UmquDRizo5aTRpfqVz\/GWFlBJmelOE0o0Yh0tPWWXm8mtpDyJBiuM1pYrxGVM1B1dIjiEbz1sa3UIS16Xi9efZI0gcvn68qBmUJwdJceGBVXhkRt5CzbNydK04fRQDXr+WRR0GHXlXxUBZecR5BV0pZY3S8fmmKyo00O3MzbjdbMVB6EGvyj1xHB8NgPD0Zby6F4TJ+M61Pw314m8a17ZwV+58pJwnrf93iG8JKNqGV05QEzNqGvs+Oovq9sq4rLaglQvWm25mY9TjfmCHl9cTFrb7tx4ezSgqgC9bsyM0fgf7Rt2iAnl2qwmpQf","iv":"aca4d469c82e62c669b3e0ecbc686cf4","s":"462ae5aa50b0f81e"}
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