September 19, 2012
Today in luxury marketing:
Luxury travel is making a slow rebound
Luxury travel, even for business, continues its comeback from the depths of the recession, the industry is finding, USA Today reports.
Trade tensions with China on the rise
The trade relationship between the United States and China hit a new low Sept. 17 as the two countries exchanged World Trade Organization cases, while President Barack Obama and Republican presidential candidate Mitt Romney sparred over who has the best approach to reining in the Asian giant, according to WWD.
Mercedes-Benz rolls out B-Class in India
Daimler AG’s luxury car unit, Mercedes-Benz, Tuesday introduced the B-Class hatchback, its lowest-priced vehicle model in India, in an effort to regain marketshare from rivals such as BMW and Audi, per the Wall Street Journal.
Luxury brands and fake Twitter followers
Fake Follower Checker, a recently released web application from Status People, helps to discern the real from the fake and from the inactive, many of whom are real people who join Twitter solely to observe, not broadcast, said L2 Think Tank.