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Marketing

Luxury tunes into podcasts to reach affluent early adopters

April 2, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Sarah Jones

Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.

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MOST POPULAR
  1. Dior asks award-winning actress to spread joy in fragrance launch
  2. Saks turns flagship into Frozen 2 celebration for the holidays
  3. Top 5 brand moments from last week
  4. Day's wrap: Saks, Moët & Chandon, La Mer, Omega and Bloomingdale's
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. La Mer takes consumers to the sea in Shanghai
  7. Luxury Collection to make Saudi Arabian debut in 2020
  8. Michael Kors opens new store via email, social video invite
  9. Stella McCartney advertises action in eco-conscious campaign
  10. Ulysse Nardin helps vets hit the waves
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