Marketing
April 2, 2018
Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen
By Sarah Jones
Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.
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","iv":"b45fc4c50d7d50849223d4ddb779f7db","s":"4619d6a347134c78"}
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