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Marketing

Luxury tunes into podcasts to reach affluent early adopters

April 2, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Sarah Jones

Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.

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  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. Dior emphasizes the beauty of black with latest watch release
  3. After years of pandemic instability, brokers turn optimistic
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
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