Marketing
February 10, 2017
Photo courtesy of LVMH
By Jen King
Recent positive financial results from the world’s leading luxury houses has reinstated sector optimism for the first time in years, according to London’s Savigny Partners.
{"ct":"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","iv":"bca7b630a60ddc6385a7604085af9654","s":"5524409d2cff5273"}
Share your thoughts. Click here