Marketing
February 10, 2017
Photo courtesy of LVMH
By Jen King
Recent positive financial results from the world’s leading luxury houses has reinstated sector optimism for the first time in years, according to London’s Savigny Partners.
{"ct":"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","iv":"a445178ed3118d7ba899dcf1f2053c32","s":"3f6bd37bef022d3f"}
Share your thoughts. Click here