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Fragrance and personal care

Estée Lauder elevates how-to content in Beauty is Boring collaboration

February 10, 2017

Estée Lauder's Pure Color Envy lipsticks Estée Lauder's Pure Color Envy lipsticks

 

By Jen King

Beauty marketer Estée Lauder is continuing efforts to capture the attention of millennial and Gen Z consumers through a new product-centric video series.

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  1. For Gen Z, friends are most important influencers for purchase decisions
  2. Porsche, Mercedes-Benz dominate luxury space in vehicles kept longest
  3. Baume & Mercier creates exclusive "club" in latest product design
  4. Loyalty enrollment programs see 31pc growth, but opportunities remain: report
  5. Southeast Asian market rises in importance as affluents flock to region
  6. Printemps homes in on interior inspiration with multilevel maison concept
  7. Measuring mobile engagement and accelerating time to insight
  8. La Rinascente explores its cultural impact in centennial exhibit
  9. Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
  10. Louis Vuitton brings its spirit of travel to South Korea
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For Gen Z, friends are most important influencers for purchase decisions
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La Rinascente explores its cultural impact in centennial exhibit