Today in luxury marketing:
LVMH thrives on selling Frenchness to Americans
Few brands are as exposed to European tourism as Louis Vuitton. Given the recent slew of terrorist outbursts on the continent, which have made wealthy Asians and Americans more reluctant to travel there, parent group LVMH Moët Hennessy Louis Vuitton is showing surprising resilience.
{"ct":"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","iv":"cbcbb53f81a6659f3974412207077485","s":"973c1b23a6c2e129"}