Today in luxury marketing:
LVMH thrives on selling Frenchness to Americans
Few brands are as exposed to European tourism as Louis Vuitton. Given the recent slew of terrorist outbursts on the continent, which have made wealthy Asians and Americans more reluctant to travel there, parent group LVMH Moët Hennessy Louis Vuitton is showing surprising resilience.
{"ct":"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","iv":"d854040dfbe718a3d14a1352de640031","s":"2386d9987cc1a316"}