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Nov. 13, 2018
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Marketing

LVMH invites consumers behind-the-scenes via expanded open house

June 21, 2018

Les Journées Particulières puts LVMH employees front and center. Image credit: LVMH

 

By Staff reports

Luxury conglomerate Moët Hennessy Louis Vuitton is welcoming consumers into 56 of its houses later this year through the fourth edition of its Les Journées Particulières event.

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  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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