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Food and beverage

Moët Hennessy takes 50pc stake of Jay-Z’s Ace of Spades

February 22, 2021

LVMH is taking a 50 percent stake in Armand de Brignac Champagne. Image credit: Armand de Brignac

 

French luxury conglomerate LVMH’s wine and spirits division Moët Hennessy has acquired a 50 percent stake in Champagne brand Armand de Brignac, owned by rapper and entrepreneur Shawn Jay-Z Carter, as it looks to appeal to a more diverse and global luxury consumer.

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