June 27, 2013
Today in luxury marketing:
Mir Capital, LVMH eyeing Pianoforte Holding
Mir Capital, a private-equity fund formed by Gazprombank and Italian bank Intesa Sanpaolo to support the expansion of medium-sized Italian and Russian companies, and LVMH Moët Hennessy Louis Vuitton’s private equity fund L Capital Asia, are said to be eyeing Pianoforte Holding with the goal to buy a stake in the company, according to WWD
Lexus ads make bold move to regain luxury crown
Lexus is striving to regain momentum this summer with the launch of the redesigned 2014 IS model. To win the younger luxury-car buyers who prefer its German rivals, Lexus is using more aggressive ads from agency Team One, per Advertising Age.
Aston Martin owner gets creditor backing for debt restructuring
Aston Martin’s indebted majority owner has won the backing of sufficient creditors to proceed with a fresh debt restructuring plan – using the British luxury carmaker as collateral – ahead of a planned seven-year asset disposal program, the Financial Times reports.
Luxury US real estate braces for foreign markets fallout
Wealthy investors from Brazil and China have been big drivers of the high-end real-estate recovery—especially in New York, Miami and Los Angeles. But now, as emerging markets face slowing economies, sliding currencies and plunging stocks, the high-end real-estate market could feel the chill, according to NBC News.