Today in luxury marketing:
LVMH bets big on Chinese beauty brand’s global ambition
After nearly three years of negotiations, LVMH-backed private equity fund L Capital Asia recently held a press conference at the Shanghai World Financial Center to announce its plan to invest in Chinese domestic cosmetics brand Marubi, which LVMH hopes to propel into the global spotlight with a possible Dior partnership and Sephora distribution, Jing Daily reports.
{"ct":"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","iv":"c76b2416458a8e17d418af94918368ce","s":"0587f75e062aa97b"}