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Software and technology

LVMH to collaborate with authentication platform through startup program

September 11, 2019

Louis Vuitton, one of the world's leading luxury brands, has assiduously protected its trademarks worldwide. Shown: Louis Vuitton's new Monogram Giant handbag collection, available exclusively online. Image credit: Louis Vuitton LMVH is looking to support more anti-counterfeiting efforts. Image credit: Louis Vuitton

 

By Staff reports

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is continuing to invest in anti-counterfeiting technology as it invites handbag authentication platform Entrupy to participate in its La Maison des Startups.

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  1. Kering rocked by 11pc sales dip in Q1
  2. Christofle opens pop-up showroom in West Hollywood
  3. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  4. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  5. Chanel improves digital brand experience with mobile site
  6. Ginori 1735 applies pastel twists to tableware staples
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  10. Silversea to launch postgrad program with Les Roches
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