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Watches and jewelry

LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split

April 17, 2020

Baselworld is one of the most prestigious watch fairs in the world. But the Basel, Switzerland-based event is under pressure as star watch brands depart in a spat that has roiled the Swiss watch industry. Image credit: Baselworld Baselworld is one of the most prestigious watch fairs in the world. But the Basel, Switzerland-based event is under pressure as star watch brands depart in a spat that has roiled the Swiss watch industry. Image credit: Baselworld

 

The timepiece brands belonging to LVMH’s watchmaking division have decamped the once-grand Baselworld annual watch fair and expo, joining Rolex, Patek Philippe, Chanel, Chopard and Tudor in abandoning a 103-year-old event that fell victim to the lockdown over the COVID-19 coronavirus and a perceived inadequate response to financial and scheduling concerns.

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