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April 11, 2026
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Marketing

LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship

February 13, 2020

Hennessy tapped ad agency Droga5 to create a spot called Lines to acknowledge the Cognac brand's new appointment as the official spirit of the National Basketball Association. The spot airs on TV, digital and social channels. Image credit: Hennessy Hennessy tapped ad agency Droga5 to create a spot called Lines to acknowledge the Cognac brand's new appointment as the official spirit of the National Basketball Association. The spot airs on TV, digital and social channels. Image credit: Hennessy

 

By Luxury Daily News Service

LVMH’s Hennessy will debut its first sponsorship-touting television commercial after it signed a multiyear deal to make the Cognac brand the official spirit of the United States’ National Basketball Association and its affiliate franchises.

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