Marketing
February 13, 2020
Hennessy tapped ad agency Droga5 to create a spot called Lines to acknowledge the Cognac brand's new appointment as the official spirit of the National Basketball Association. The spot airs on TV, digital and social channels. Image credit: Hennessy
By Luxury Daily News Service
LVMH’s Hennessy will debut its first sponsorship-touting television commercial after it signed a multiyear deal to make the Cognac brand the official spirit of the United States’ National Basketball Association and its affiliate franchises.
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","iv":"76d26c773dd1d43ae12ba37a062c4702","s":"13ddc0c4ba069bf0"}
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