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Marketing

LVMH’s inaugural data summit focuses on drive to data development

November 16, 2022

Mining customer data for acquisition and retention is a new major focus for luxury groups such as LVMH. Image credit: LVMH Mining customer data for acquisition and retention is a new major focus for luxury groups such as LVMH. Image credit: LVMH

 

French luxury conglomerate LVMH today concludes its first data summit as it recognizes the role of technology and database marketing in customer acquisition and retention efforts.

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