Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
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","iv":"4449fc2bbfb62c54afd25ab30a551df7","s":"bd3bdcdeca386dc5"}
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