Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
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","iv":"f5954bbff4aa6e41b07dbeb87b5736f2","s":"5b6f83739062e4a1"}
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