Retail
August 16, 2021
Outdoor malls are seeing a surge in visitors. Image credit: South Coast Plaza
By Katie Tamola
More consumers are returning to malls to find not only clothing and accessories but also experiences, according to a new whitepaper from analytics platform Placer.ai.
{"ct":"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","iv":"8d6761f8169224f87d68ca5c81316997","s":"d469b24e6ca69692"}
Share your thoughts. Click here