Today in luxury marketing:
Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment
Pop-up shops are no new thing, especially during Fashion Week, but Marc Jacobs‘ fragrance division has a slightly different concept up its sleeve for February. It’s called the Daisy Marc Jacobs Tweet Shop, and it’s selling its wares to the sweet, sweet tune of zero dollars, reports Fashionista.
{"ct":"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","iv":"b47c8d4eb489c497cc452f58374ef2ca","s":"cce41c2b1c51a591"}