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Internet

Marc Jacobs leverages free shipping ads for email database

February 8, 2012

 

By Rachel Lamb

U.S. label Marc Jacobs is using front-page panel advertisements on the New York Times Web site to promote free shipping on online transactions for its spring/summer 2012 collection that ultimately entice shoppers to sign up for brand emails.

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  1. Berluti recruits French actor Victor Belmondo
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  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Tod’s taps Xiao Zhan as newest brand ambassador
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
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  10. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
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