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News briefs

Marc Jacobs, NYFW: Men’s, private planes and Porsche – News briefs

February 2, 2016

Lana Wachowski for Marc Jacobs spring/summer 2016 Lana Wachowski for Marc Jacobs spring/summer 2016

 

Today in luxury marketing:

Marc Jacobs speaks on "My America" campaign
Nearly a year has passed since Marc Jacobs folded its contemporary-priced Marc by Marc Jacobs line into its main collection, unifying the company’s product offering under a single brand umbrella and thereby eliminating the duplicate cost structures associated with separate teams, separate shows, separate stores and separate advertising campaigns, says Business of Fashion.

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