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Marc Jacobs taps into consumer-curated content for holiday campaign

December 7, 2011

 

By Rachel Lamb

Fashion house Marc Jacobs Intl. is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

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  1. Tag Heuer reminisces on 150-year history in global exhibition
  2. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. AR tools glean self-reliant beauty, skincare consultations
  5. Join our 2nd annual State of Luxury survey, receive exec summary
  6. Jewelry's investment option status outshines classic cars
  7. China set to become latest market to ban fossil fuel-powered vehicles
  8. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  9. Subscribe now: $12 for 12 weeks
  10. Kering Group sets business standard for CSR, says Dow Jones
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