Luxury Daily
World’s leading luxury business publication
Aug. 21, 2018
  1. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. LVMH picks Dentsu as new primary North American media agency
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  6. Luxury brands pick risky celebrity ambassadors
  7. Lane Crawford offers guide to living well in multichannel campaign
  8. Mulberry spotlights magnetic muses in portrait series
  9. Bucherer expands US footprint with Baron & Leeds
  10. Group of luxury hotels from Anbang to be sold
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Marc Jacobs taps into consumer-curated content for holiday campaign

December 7, 2011

 

By Rachel Lamb

Fashion house Marc Jacobs Intl. is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. LVMH picks Dentsu as new primary North American media agency
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  6. Luxury brands pick risky celebrity ambassadors
  7. Lane Crawford offers guide to living well in multichannel campaign
  8. Mulberry spotlights magnetic muses in portrait series
  9. Bucherer expands US footprint with Baron & Leeds
  10. Group of luxury hotels from Anbang to be sold
VIDEOS
More Videos

MORE IN Internet
Tiffany launches Paper Flowers in China via Tmall pop-up
Mulberry spotlights magnetic muses in portrait series
La Mer takes daring approach for mask marketing
Van Cleef & Arpels weaves fairytales through high-jewelry
Land Rover reaches new heights with rocky adventure
Moncler explores artificial intelligence in Genius push



RECENT ARTICLES
Day’s wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
Group of luxury hotels from Anbang to be sold
Mulberry accrues damage from House of Fraser collapse

Kering promotes new Girard-Perregaux CEO
Chanel breaks gender barriers with new makeup line
Audi dispels AI apprehensions in futuristic film