Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
{"ct":"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","iv":"f43c6110a41ffe4559f535060f7e425d","s":"1172e3c4c8320cde"}
Share your thoughts. Click here