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July 26, 2025
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Apparel and accessories

Mark Cross is adapting to the pandemic with digital services

August 28, 2020

Mark Cross takes inspiration from 1905 trunk in Pre-Fall 2020 Collection. Image credit: Mark Cross Mark Cross takes inspiration from 1905 trunk in Pre-Fall 2020 Collection. Image credit: Mark Cross

 

By Dianna Dilworth

U.S. leather goods house Mark Cross is adapting to the challenges of the global public health crisis by focusing on a “Survival to Thrival 2020 strategy,” while keeping focus on the brand’s core consumer-centric, digital-first roadmap.

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  1. K-pop star Karina becomes Prada brand ambassador
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  5. Dior selects new global ambassador
  6. Guerlain exudes timeless femininity in reimagined fragrance campaign
  7. Condé Nast Traveler, WIRED rethink business travel
  8. China’s middle class to reach 40 percent of population by 2030: BCG
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