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Mobile

Marketers making mobile moments more personal as investment surges

December 8, 2014

23230 L'Oreal Feria

 

By Staff reports

Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.

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  1. BMW grants audiences remote access with 'Recharge in Nature' rollout
  2. Louis Vuitton handpicks supermodel Gisele Bündchen for ‘Horizons Never End’
  3. Making the phone a seamless extension of the in-store experience
  4. Day's wrap: Louis Vuitton, Saks, Bucherer and Audi
  5. Bentley Motors designs bespoke luxury yacht interior
  6. Hublot constructs limited-edition release from caffeinated castoffs
  7. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  8. Gucci casts Jared Leto, Lana Del Rey in fragrance ad
  9. David Yurman partners with The Trevor Project for Pride
  10. Jaguar Land Rover unveils global rebrand
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