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March 6, 2021
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Research

Marketers must work with tradition to reach boomers: report

November 18, 2015

Baby boomer shopping on mobile phone Baby boomer shopping on mobile phone

 

By Forrest Cardamenis

Traditional in-person experiences are still essential for reaching the wealthy baby boomer market, according to a new report by WealthEngine and Forbes Insights.

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  1. Introducing Luxury Women to Watch 2020
  2. Louis Vuitton launches Coussin, Rendez-Vous bags
  3. Estée Lauder empowers Black women to discuss inclusive beauty
  4. L’Oréal adopts ‘green science’ business approach
  5. Day’s wrap: Saks, Bentley, NetJets and Christie's
  6. HBC splits Saks ecommerce, stores into separate businesses
  7. Bentley appoints Volkswagen veteran in top sales and marketing role
  8. Outlook 2021: Urban flight to safe havens will continue
  9. Google ending individual tracking, giving digital marketers another challenge
  10. Dior goes for gold with flashy J'adore campaign
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