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Apparel and accessories

Holistic approach needed for Instagram success: Fashionbi

October 25, 2016

Photo courtesy of Fashionbi Photo courtesy of Fashionbi

 

By Brielle Jaekel

Luxury and fashion brands that are taking advantage of Instagram have to weave a story together through all the platforms the application offers to fully leverage their abilities, according to a new Fashionbi report.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. The cold coffee tweet that changed Four Seasons' approach to social media
  4. Guerlain exudes timeless femininity in reimagined fragrance campaign
  5. China’s middle class to reach 40 percent of population by 2030: BCG
  6. Condé Nast Traveler, WIRED rethink business travel
  7. Hermès reports 'robust sales' in H1
  8. Louis Vuitton announces second-edition Watch Prize shortlist
  9. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  10. LVMH revenues dip 2pc in Q1
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