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Aug. 20, 2019
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Marketing

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Jen King

With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.

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  1. Should luxury brands embrace TikTok?
  2. YSL Beauty explores boundary-breaking heritage through scent
  3. 2019 luxury spend expected to grow highest in UK
  4. YouTube launches in-video virtual makeup try-ons
  5. Consumers willing to pay premium for convenience: Euromonitor
  6. Last chance to register for the luxury property and home furnishings webinar
  7. Emotionally intelligent companies offer better customer experience
  8. Day's wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
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