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May 27, 2019
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Marketing

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Jen King

With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.

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  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Luxury Women to Watch 2016
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury travel industry to reach $1.2B by 2020: report
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