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Sep. 29, 2020
  1. Jaguar spotlights luxury sustainability efforts through branded content
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  3. IWC shares founder’s origin story in cinematic campaign
  4. Walpole looks beyond pandemic to launch sustainability working groups
  5. Bleu de Chanel dives deep with new campaign
  6. People and planet must be at the heart of business: Positive Luxury founder
  7. Day's wrap: Aston Martin, China and Givenchy
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Marketing

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Jen King

With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.

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  1. Jaguar spotlights luxury sustainability efforts through branded content
  2. What does LVMH and Tiffany’s battle mean for the luxury industry?
  3. IWC shares founder’s origin story in cinematic campaign
  4. Walpole looks beyond pandemic to launch sustainability working groups
  5. Bleu de Chanel dives deep with new campaign
  6. People and planet must be at the heart of business: Positive Luxury founder
  7. Day's wrap: Aston Martin, China and Givenchy
  8. Affluents in Asia looking to reward themselves post-COVID: Agility
  9. Pandemic has ushered in Great Awakening for luxury ecommerce
  10. Registration open: Future of Luxury eConference Sept. 23-24
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