Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"fa38272c86a06019e0c49d060e5dbdf6","s":"08845410be3d562d"}
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