Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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","iv":"c882a7ec51538ec6b966e28bdefcca27","s":"a14a27e8a4258993"}
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