Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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","iv":"31f329fb832342ce7abb9c65f68df29a","s":"64296d68c314c0ed"}
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