Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
{"ct":"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","iv":"42cd4276a23c3574b4d1b7ef22015bac","s":"5a66da94ce2d1c27"}
Share your thoughts. Click here