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Feb. 22, 2019
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Financial services

Marketing to millionaires requires tailored approach

February 8, 2019

Different generations of millionaires behave differently. Image credit: Pink

 

By Sarah Jones

Millionaires only represent about 13 percent of the United States population, but this affluent segment wields both significant buying power and influence.

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  1. Selling luxury real estate - Luxury Memo special report
  2. Cartier, Tiffany among most digitally savvy legacy jewelers
  3. LVMH appeals to eco-conscious consumers with new sourcing standards
  4. Wheels Up joins peers with entry-level private aviation tier
  5. Day's wrap: Ferragamo, AccorHotels, Luxury Portfolio, DPA, McLaren and Samsung
  6. Gucci latest to pull products due to blackface resemblance
  7. LG Signature ambassadors predict metallic, cool tones for 2019
  8. Mercedes explores Japanese culture with content creators
  9. AccorHotels launches lifestyle-focused loyalty program
  10. McLaren eyes accessories opportunity with sportscar-inspired frames
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