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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Exclusive Resorts announces intent to purchase Inspirato for $59M
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. LVMH announces new objectives for Life 360 environmental strategy
  5. American Express introduces Zync card via mobile ads
  6. Dior builds five-story statement flagship in Beijing
  7. US luxury car market expected to double in next decade: BCG
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Gucci studies connection in spring/summer 2025 campaign
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