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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Bentley powers up next-gen Flying Spur
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  3. Wheels Up introduces Sustainable Aviation Fuel program
  4. Luxury Unfiltered: The power of little luxuries
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Saint Laurent Paris rebranding effort to settle over time
  7. Dior goes for gold with flashy J'adore campaign
  8. IHG’s Vignette Collection adds Jeddah hotel to portfolio
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