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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Are those ‘original’ products on TikTok legit? Here’s what you need to know
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  3. Dior selects new global ambassador
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. Nordstrom onboards new finance chief
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. LVMH revenues dip 2pc in Q1
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  10. BMW to introduce carbon footprint tracking via mobile app
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