Jewelry
August 29, 2019
Sales of platinum jewelry in Japan hold their sparkle due to demand from women in their 40s to 60s. Image credit: Platinum Guild International
By Staff reports
While jewelers and marketers the world over are focused on millennials and Gen Z, Japan’s more mature female population leads the consumption of platinum over other generational cohorts.
{"ct":"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","iv":"498280a374b18a410a4ee05d51b6e5db","s":"b09f15158dbabe21"}
Share your thoughts. Click here