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Jewelry

Mature Japanese women keep platinum jewelry sales strong

August 29, 2019

Sales of platinum jewelry in Japan hold their sparkle due to demand from women in their 40s to 60s. Image credit: Platinum Guild International Sales of platinum jewelry in Japan hold their sparkle due to demand from women in their 40s to 60s. Image credit: Platinum Guild International

 

By Staff reports

While jewelers and marketers the world over are focused on millennials and Gen Z, Japan’s more mature female population leads the consumption of platinum over other generational cohorts.

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