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March 15, 2026
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Apparel and accessories

Maui Jim puts Hawaii at heart of global refresh

January 30, 2024

The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the latest collection. Image credit: Maui Jim The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the Ekahi collection. Image credit: Maui Jim

 

By Emily Iris Degn

U.S. sunglasses brand Maui Jim is putting the Aloha State in the spotlight.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
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