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Feb. 3, 2026
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Apparel and accessories

Maui Jim puts Hawaii at heart of global refresh

January 30, 2024

The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the latest collection. Image credit: Maui Jim The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the Ekahi collection. Image credit: Maui Jim

 

By Emily Iris Degn

U.S. sunglasses brand Maui Jim is putting the Aloha State in the spotlight.

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  1. Top luxury campaigns of 2025: Luxury Daily
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  5. Pieter Mulier vacates creative director duties at Alaïa
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  7. Don Julio honors Year of the Horse
  8. Selfridges launches beauty waste recycling support in store
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