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Feb. 23, 2026
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Apparel and accessories

Maui Jim puts Hawaii at heart of global refresh

January 30, 2024

The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the latest collection. Image credit: Maui Jim The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the Ekahi collection. Image credit: Maui Jim

 

By Emily Iris Degn

U.S. sunglasses brand Maui Jim is putting the Aloha State in the spotlight.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Burberry includes consumers in Shanghai journey with social media
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Loewe Perfumes boutique takes shape in Seoul
  10. Rolex continues support for England’s National Film and Television School
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