Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
{"ct":"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","iv":"4c50efc731f757e0495738d1beec460f","s":"f47b4ba6c4a13a1c"}
Share your thoughts. Click here