Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"dac0b7e53bf59e4547ec55bfb18f94db","s":"2feecf8c58f266c3"}
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