Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"461e0aaad566efff839b0d8cd360c403","s":"6b4fbd50b35e31b4"}
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