Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
{"ct":"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","iv":"22166a99dab0a2e187b41958eb249aba","s":"efc10109ad307aab"}
Share your thoughts. Click here