Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"91b474ae154d2d0f43a9b52bcbc9ad5f","s":"72ccb7bdaecaa8e0"}
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