Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"8f00d366d2f27b8184eecc1371aea2ca","s":"a05c65a1d3580034"}
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