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Automotive

McLaren brings its “Longtail” epithet back in new model

June 29, 2018

McLaren reveals its latest sportscar. Image credit: McLaren

 

By Brielle Jaekel

British automaker McLaren is bringing drama to its latest model reveal through a cinematic drop with an edge, as it reserves its “Longtail” moniker for very few designs.

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  3. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  4. Annual operating profits down 18pc at Valentino
  5. The RealReal ends Earth Month with in-store donation program
  6. Luxury growth at L’Oréal lags in Q1
  7. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Chanel improves digital brand experience with mobile site
  10. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
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