Marketing
June 29, 2018
Luxury brands across sectors rely on Instagram to reach consumers. Image credit: Chanel
By Danny Parisi
Facebook is launching a bare-bones, lightweight version of Instagram aimed at emerging markets where data infrastructure is not as developed.
{"ct":"6hS\/VzNCviVaEChn7DT3n8lg9tZdFUUJlNhbf8y5PJ\/OaZQ8vGETPOyh93203YZdGSUS1IDbkpSRyHYK\/Dp0FRDWRAgyKPltYP5AWaXrcuYXUq1ncgppnBn+2VGhlBlvFq8zGfVpw3GkYQQpvmGwb6cC9hmvXIpgoGucdxJCJ4Uq0xbnyIUdMGW2S88gKLyYiaaj9FuR9K9bNN1TRpgwVmhXNqjTY\/t3FIUN\/6t9eQbsndh+cjv\/f3KseOGTjyJr2cQ0rdSGVDDkHn164gl\/xYP1MTj9V7MGjTxstDvjmsWXaECOLW2BwSrxdU72Lo7acgsNAfr8\/BgSIeZssZXwQ+p5+NIONbESImJAs9pS9Ww\/euYLr7IWbHaveWyJbidnTiyiDzKyMBPJequLieeDxxADykSWXHWsRbwq+tqO8hGuyInzax+tvDobDimAR1okMu\/QxA0Mypia03Ee3BHdksCW9vpmzb5eY1\/MzGMwIwnaCVNVomFhpruIco6QNItVb2Fps5U9s6ypHIs0E92IAgGhqqLpkvrn8YnBKaMuhgZsfx3E1Txw3tAtCrG2Z92qtAfx3+K\/dUEmGSBRPzrSPG96vRv1XMo4I0VHv+iuI0vO1QfRUXYPUhEuxfYq1fGJK98I91PZJ3nuyr6DGnjhiAhZxKItNx1f59DFw3eTnuDDnG8vDWokYgZ\/p40MLtZSXNiJJhfH37NCOxc\/D72oY7n4zx03Pr4uaCQM9UG+OUrhmdnowoYWvbfGjB8cOFOh0hwtO6kt0GRiTcmL43iT1pGK5daFaLTP5tpx79tgSiD94CpPW7hr78NQkNMEuxRIC1lSP8WUH8obmuNgUPuaRfHTbllJKs8BKJOqkXOZMZlm396i69udGnH6ZTQagwjP0zpEVudbyPRwyN8u8Q0y4l4UIp5rR+RNIiV7p4uXfDP0zb\/4hincOH8BBEcO2LzUPFy1G5Lw46MIYGaG6brxV9nTTqrnkftQnGfomF9+82DM1173K1u98PFFo3WlkOApyH+\/Zs5wvZEZKbun8CoB9K8EjZr9NuWIW3b6WdT2Gb4r7YGUI98KlDDnUuWKU2U0NaRWdSlvaS7Uc+48blMLafWyeCi4sS7EMRFW+SdRJDRlaiWgdbHyetPVEis8pHmykx4Z1vHOTDEUtkj0BazA7RC2G7I+QZWOeWCBWRiirHrgAj3E2ODbmgYMAAx9x9LeiVlmKLVctfc2lwlXgO2rSWgMxXiJjOp865r8KHF2PuL8ceO9o2LInypEKa3Imd9FrsJPOUT6eY9E7VpclJztw1vqZkTSHAVDMpx7m0b406QDnjWGwOpijnt68dj7DMVEtshM9oPl+i7K7yp309KS2UYMDuCO7Di8sBcw\/w+A4rtcZgHiUFems+p9Jx5M8\/8kMelk0ebz7A4RHuVe907bH2My6LQ+Kt+cwfxzawcBwmjDdM4vbDUYyUMNbyjWVmUxY7L5k8ZGR6PuSbmpe5Id9z4hYmAH\/7EkDPw2UNTz9OK7SjCgqxq18SyYKxKIr5pQvPfh4RH7FXoRgcBv9jVuL3mG4NW8DEUdmWMWxsnVtdMgY+LTyvv51Hga9m8YYw37JBTa1VsIea\/ZzCLm3qOdSe7+dQ53\/EASkMkO7uoxukPULTI0\/tle3ERQof7SImxVIzc8eoQ1LSNH49xP1\/ZUcMsYG1E79NBD9Y9wsXAfXdwi79ql8tfJz41OUqdnGBSLEsXcMr6sjFAnaJdKp4gfu\/2jPct4T7j5cWVUECIpnSlfEhfhzZ2\/MBIuhzYYXcxodP84tSfoxVXXOxDbu1Sk4gvkgyWT5zcJ6pIT4RcxPDLqFQh\/Wun2zBgGb\/MghjbQNYdEoBdEBVIckAGW6PGmMlqQcK1jbmgHaAlVXo4xng\/UCxIw4\/nXBNFnpN4U999o89DFqTu\/mV84uebL2CA08KPzrBP9Oq+Avpd+b911N5+QT5s4YkMI79nOqRV15gNBHpE7vsgS3BBDQaYtsltqPns5SFSw1S7XMStfrE8B7H1LLj1Rcy1DXpxerecd4qmlpoxc7cEEDQhl6TKkHa2yXdklYInQVQbJ3JGAhh9qpS+nZa2CrK9+XsvXh0dPUX1NEyjB6U\/Q8XcR7tyhC1\/TQF2AJOkx6FYY2KGM9PPZqw7Aqd5s24MDvlAxElLAzNEril36FqizBEqyAZnFuHoaYnZhm25RbVc\/FwgoAbyUEanN\/tInoCVDM3jD\/hw36892U0sk\/X0ueri3NHCyj0KsLtiaTekll64QybW7ueEi6UeM\/pnJf5SpQeAcpdOo8h3uStK6JwASDD3qCnN2KupMeUnKSy4khoX9iTKfMslKqz2es5lg0r1HATuaJtJy9bsNDJVyG3s8Ba5YD1MIG0Y1thhU5Ed5Qonb4CtlvxYNax2YGDYlvF0vRUMZRgnNswhM0vd\/Yjf72PKP4dAZll6aKwGrIq+M7rF1wRs3ArYdVac6cXhBvwQoHdDPubH5wjH3eq2bOTKQU8QbF+BLgbIoEP2yn5MZAixM6rgMiVkHU7GwZWVW4t4BEsdgm\/hY76UdFWmMokYV8UGqYvhRwS8jAnluG4+Fvr2MmWbpsDEecjOhgl4QnOwt7pHlFX6ALfEc5vYOVJILeVAZ7vfwiwNvPsRXYT0FP6apvnuVwEKxoOJ6zBafsiljtFeaRzWtdJMY33oDICsY43VG8qwbGmDDYOUVZEUben2Gd7s9Ansa42JbVgst3R6nA+P7G\/vUU319r7w9ojPLJuyX1d59AJgZhfp2Hf0W1x8GXO0pQuKapuEr2NRDHHXEggdHJT+hYCSGrrCzcRFoDyhFruRWnnMMbS0YsVx8PMN14Awpk3oN5T\/0IX0Q8a50UrNWzcALjs9JhcvAfL+\/A3rSO4vMUkvXjNrw5n43iHoZ\/I+Pnn6JWNK2kJZE0jbTUCgciWJZyPlaF8f9x11bX+3k+EK\/oDAqp+BmjRiizRfVSBwp0lZz9WNEuZjxVU19HiKCJraLbWhXWItk1nO3ZGhlZdIuDZC3\/bL\/wgp+Bw\/3\/Vsf1myRXw8yqdd27EV78gtd2ifwAplS9j4du\/yEmF3S9Y84jKykwj4QhYSpfq\/Mc31aczOx10ANsKfizzy2I5RTQ0V34DvkUvFkcjXgPO2vHa3IuaKZuvSag1p+M7A\/liNwYD5L6xvPWBX41VUtCLry7sG5+4tRJOVXPxwGbbODGmg8GJHOQcBbDzD4lNZHsedA+moaGF3T1xOnsiTO6KmFrxmER94YHbgXP026nTnir3ZST7SJ8tUN4lbAcQn365vodlswgWHRaiISY4Cr7l0I1nT4lbClXfcM93J5aHHlD9XRUhRdql1YQX5LbhubJVRA9Vl+QQiMh6DcYiZJ7S11\/RMjE4P8sGVWVpl97ZYk3PnyWtoFSd74QdcDRGbuY3A\/wt\/fXh4YB94SRXLoaSsHo0QzZ6PgCHWRSkWytrc+6gm2FN9hQTtu2c2TisW7jwPSq31YY9sXYzYqAj1qEcrRxR1h9fkJOen6ifP3fg0kLmv9hcXjTfqk9ODcPeLF2kXv9U0rgztpTaITcsRwSZI2GAVUvSE+OUc\/BN2FpCKRCnfrToAbO663rIim5pNX9FpjJ41qW9Jix6oq7lCRYUe8lulKzUasN5kSQemhLPLELsLPetv1qebWA5Yc8AiQKNDNQSOuBZcLvjsLwjE0maib5txZj4idghTMEnSWbIqDq\/z+\/FiIWxEaj\/+YmmTsMFfJuqG06mdlWtj+liYkR8oE+a7XFSobblKQZT4JTIGcIisKTEC6jJcGSqFgvsjQhRRBVM5H8Q9g45dN90ssFnAwG0wpa8sdXBnAcHV40luBvidhO03GgW2F6+Fvq+zdIi0qXIMz0WzgePLVIJbCUil83GbIYlU0HLcqzhCeK\/Y1xI7x3ulYh2quWYiEqyQAX8mwaSnmky0eNFXUVjMsffcofIMdqAOB+cke5FTcTIlRB1dCiORzxy\/v1HxhTUT\/nhPEG3jd\/mq4cYpVhjuQG+PGyqqR\/Pa+hdgwwIdD2zanrqSjYmRQOcOilh8u1l+JZZAQWk7Wz+ogvsncEtmUOfy+XCrnHrITHCPcOLAJPshp8uh5L78kBkI5AokhbDar3AXIXhMZWtNeB3rOTutk\/T2F7HPdQ4Vn0TSMkp++f40A0eDrUsxXXrEF4MdYSwC1fymE\/Re4THTXitY57aP+FC6oKZqOt+MNIyjmMoZoXa3KDasACvcIuotEaSkij21u5QabTIvrCjtqVTCYYoo4Ucah1KZC+pLjRNdmUkkP8UjVufBG0DMYWuJAcQnbrzwnS5g4trlDZoQRaR5TOCVtpzMzazRiGiIw0WCf7RXj\/uG04j0i1T1JT9SalJby8yN7\/rgmm32qxEB604sEcnArlv+ZnimQzGO7RpDad0Nje+tkTL4CH+SF4jWhfKhcBmA1wsC9TTta\/rU68KAcqgWZTErcDeF9Bc4IfPh0pLW5oDTTYUKVbULn6vATYsnTuLRnuXT\/zeJUeFlddAS1J6Du\/DA6vfgiJQXMD6y4bR2WKIqptyQ46SFnZ4MEIqjQPGCsiKpXqkz4XEmhCjp2SkNRHBvH1xPaoKV+UIm5JZ1Rw4u9mmRwwSs+C1IbCGl2V2fSeyDJRUlCon0fUA0lBkS2ZtE7LU077rpHWzviyMxeymgxlKxdSBtgIZc9iG74vao9P2cP5D8eibXAGMIXIrt+HWkweVo1aTPifND3RlwYgZy+4rUfisZuvoHOrXSAaGePk88aX0x+spE6Sy3WfxIGZmPWoM1XREizjdQpafGEsX6j\/8ptrQiKM6F0h9DEuJ8lKiKdL+AxYCUV5f2LlbbJoBeDoG1di8Fhpox2XmzGQbwUtJXxAcT4PKIdbk4Ju\/EZ9XyAjQuwiAqWtqE3wp0HME4sHVoHeKh1pVTzE0kx\/TfzX6HBiOVQ08+ylEFKC0Ro\/TQcCn3lhs+pVwW+R5Ebx2W4CHENatsW27GrsvPMnP+713Lj4o\/3h9zuEbOEntuzUxPvwajD8iC1lTAdQMJBSOxWoqscFvX3oWdtAYSBSN8PP1GommO8\/JbxuqmF46J1Gbc44ezOrjGLHv2keqjiKEI0ae0gnhiWHVwwoLY2dOamb5ISrrHDoUCJtmkMDQNV8e0+371m9TqiqY15XVQRZRC0KYqQXWILMkb27v7Ee1KD0NZdDbhCMycR+8+biMwOeHHjAzjaiEEXCUGNNKU052WVAHDALdb\/5aETJ0pVKyOZtl+2wPIUyiv+Pec4UNwC+6h581pi+Ko60JVBmotkbHeJlGBQepbRf+0t+68ygK+WH16XlfcprxYUDLlnFk9p9OJHsIemzHlVIGHTeRm0zIQf6DEsi+c4pmKv6qsJxx1tx2IcSfVte41xPggAWdKhcFJKgDrZ8BMY8JwSd9V\/iSn\/II2yAekrseXhpK6QmT+gg\/aSFhmkAbTE8\/06S4SygbopeXPgcBpWIuQ55Q9CaUzX8PenDbPdSTgSQcAGqK17OXkiLRigDfPpTrJUjJtkjj0avsN5wGDn4XuKCVFVF6FKqsm\/rcJPVu3+tO9q\/w46ft6vq+eqpvAu2BV8BE81EGVKMwDusgcc5651AFlGsRFmbCBMRwJnBUH6DEiTCCT8XaE5z05izPLZqQKxJr7ktvz2BCsoDEBWvBfoItp+v+9mUuzS\/AnYq6upWpoeQ4D1QPgcHKOGQp9QDii7tKuC9kqN\/gRZWqdEAjEFWw1obGwzB\/APxRWYyaCReJO+E7sX6YADvWm8nRySSxnUqaXCjYnNpJCwtZRhPhfOHKcYuxIg+2aQPrTjXu7mR\/JFJaJY3Mhw77J29n8FdG0bzpdU6\/q26oJWpZ\/9TasY8Q4Q3T8Gwu2zdYJpgWmp6tx2IRvpTklHid8dNpymdEIVuUSgqt54bolCZUKsQpaXRSHsm1iEC4Mfg9Po4ndnNYoTg4A4t+4DcY3i6OAqu2uf+q8HBTySUr8aquyTHpQWzFzOfhyL+sSZqYqqdLSe6xOpmWMzzOatgPRyKZz7fiMJrWtq4iSS9AYjSuzOvlaZ5dR6lzm8D62K+WnE6iyHiUYBfQFUXp61Ni38rtQNDP2fK6ZHyDgTNPU6BIDqzm9lFEunPnDDcGNqZ2HEgfTFKv97KL7KS74nD06Ysguyn0uASANOnl35U5ohYfQ7XHHgXl34PUniBMwbLzcnSm\/wCIUTxxfwS8N2pHyJIqLyYpn1Hcg0bBukyn4iG7wUHsVogAXzOruIj7wu9yeegMdrUk7aPO1hez7M98dGT\/iHoXljbKbXcqoMBomwjguy2Eghuyyvm\/jM9CvQ5W43mRYrgvKy4YvgnZ75IBTea9kb07GlPiHXySzuohvaPoIkQgrPBaBLeL2YAb30vQZZ1EvTTqDttvldTuAj\/PL7oxbe2y2PPUlMdU9Xslh1dMy05YHIQpFw5+HPEbFtime3eYzjI0iGOUVIIa8ESfjhbyzRSJyaN1n0MS9BU4JkRZwUiWRCkXjs8wTK9RWPgBSmASW6kBz9nsgbXPMOocPGFcklZIjhV+4swFJgCFpMt+5zcACKBio55RU+WQMQMty6FhOFobBFJsUIdYdAiow99k0wkDcQkEhAbcaXxtf6CgYNfE1rWVHH2O13m0b1+mU+ffM9imKePCcS7mDwrTd8Ngw757nfvwu1r7noJ4apu90Pdznq6JpmqPjTBOK8uS1A4GgarKsZNV5LpLTr3yaT4LUPPNOasllMCfFbAx25gNN1TFtojgvegtHfbzGzIAGWYYmCTp\/CfnkclarSDeMZBfqJ6CmkOzqeo9U+3SIFyJk+WZ82Uygw1YuYukI0Dp96ygxqCuHGm0VPRipMal0GtO4HJjkoc8SK0yeJi7HRqShEXN+z6qWsVthchVxrYMyP4FIkqT4vrsVlI9hPt67aKhUxKgJtDu1NGKJd4IW8V6eEwgI2LVfDSzFC4z2UHIAudmV5X4ah5Urtdj4LZeGD+cHtOjQwfmFT330a0HCrxLpmEFAOGFw+zMMlYH37DKZBMLsjYoJGd8sEAu4q1j0i4E3NivXdrxCtJtZ1BiDEURQ=","iv":"eb640d0bb8c880a814828a8386afb7c6","s":"0d8d0c6ec31e85f2"}
Share your thoughts. Click here