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April 26, 2024
  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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Automotive

McLaren, Google share moments in time with mini fans in new spot

February 14, 2023

Executed in partnership with Google, school children putting McLaren’s memory to the test in a new series. Image credit: McLaren Executed in partnership with Google, school children put McLaren’s memory to the test in a new series. Image credit: McLaren

 

By Amirah Keaton

British automaker McLaren is taking a crew of VIPs on a decadeslong trip down memory lane in the brand’s latest.

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  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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