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Nov. 6, 2025
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McLaren mixes folklore with innovation in campaign

November 10, 2014

Black Swan promotion by McLaren Black Swan promotion by McLaren

 

By Joe McCarthy

British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.

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  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Stuart Weitzman links with actress Keke Palmer for holiday campaign
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‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
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Belmond announces Paris to Amalfi Coast train route