Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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DBh\/ESolmL0D13Jg\/Kvmxd\/Yu3kA\/TYwCBUH6OKB3\/BplD8mXc1ff5jxDc13rqf+ZeP+jg65dJRF9MTefAMEIshMutEwdPsPqwb7jHQp89mb\/wCmd2mWCnGdB54QZ3WXxsCmGh59SAW\/HMMvPk5W\/j5Ds\/JEaVROy8zsHgrI4ME4TVu3ByZjIrxQtVuHHUxsq0kuLGEdYVLektleubb8OCF0hGMcvmMLiK1pDGQWPdrrFdzXGqUCzUXsUmOaU0Lmyjmlxz5CGB9hSajq63hv69LogZxEcD\/XUxplANQy6sr1O5uxVIXEXgebkAjyhSHFlHCKF0xqonK83Yv2VtBO52jFrh0KXlqFufgxE+VdyJMMjA4MR6dDqrc6dguz\/lGyazkTNMXNBoJ7+qkxPlQ4xpuZbUNQiJUv8O1ErOuaKqW3XcXwMH9O5FzAGBcbHLePnckHrPdV0extPyNSNZJrZIYdsQ2FX5rJ3cRsr8ZcKjVv0EhRKmRvdhBUhwmns0+F4rDBP9aEkh\/r3xtX5v6Nc\/RbfFbZfDPVUEPsvA2HEZvFGv3aShBGJ6YdvI50GySBt+iv6gft3l+Huvpr38o6Wb6\/FEv8tdqsqgjFoL+chxXvTPzJHwcMdzaCX3G84Juxp\/gabxxGi2rs\/5O9ECGq9ic2jEccE81FFxFGL8gtV69a0PQasqE01NcQZHWtnLrVxs7CdzXRqdd\/\/CcPigNcuFDhtAz+f\/7Nx1hOXihrPFbdHRzwBqhIKz9+ZkjtYzj1fxQ47HC5ciaywsHHCa7dwhtkRafVIp5VvYpx3Wd8bVIu0dEJ\/7dLHgTOmm5ZiZ7aVv9CBI3r\/BUV2bRkRh7wK4fK5+TYxLQ+gssPlf82Y43S+R3YS4raguedgY4Hxo27D9aGM\/gSv24wNi7HD0Xl8cKooSTj1Eyje+rEXJS7VbeUyWpQ3AodwCjRcpZDqW9uxfAZL0dK8OjaQ9LNC7gC5hwBT6UNX\/ZSvOgfYpuYJ5dAUYOwZjC0erKJt6xkGlmfmi5315gPMKTMpPtE3Opd1qJl\/prYXpX5XOU2KbTwpdkHpn7Hzfoq1QoY4KgzuZzCq+T+wYOzCXkenJNf4D5S\/NzLSvCPFpkCFNqZlDU2OJ7gMTKrp0Or01KjlMN7NMg37lR6UNAA8p1YuGaLC1rlNSUpKb\/iL9YTetUbF9dcMy4oA2Yhdjkmi1ZWEFp22CS+EPohpUpk0GsHBaNOLtqbDY6YWwWBUUe21TDiQQU3Tz5MGNCvKHChEDuqbIs7ghJpavnW\/\/AcD\/nPHvNeuvFST+jEy4M4glm7LYFQVTZUy\/zhmzv36MrTjH0Z6L+8c9xl\/2Lgauus3nZX53+CjXqv9+tQIACL+Qqv4QvM2CVdMtOHPxhy+bHV2h5aMo\/DYF7+1bRPHo+hL2OlY1Lq9YS1n4sMKq5uP6+K09JrIq8a4Mq4p999URLmsAkApclQK+EuB1Is9tw1tMADMMDZc47p2oLowwheiQjPzauEtG72Z9XVCdJIerDJpQuzUUjJgBatjO31h2sHG\/Oudu3rdrz06wI\/bb8SEIZr8J85r8vRXleXW0nry0x3jXkJtYugXjv\/y4mH7w5MECDHmVsjP9\/thHVFEH0qaaIN5yuTPCIu7JshzIb3i4DbEK94bG0G48usEXA3a9Ud86i0qzA4jU7Cu8GfHoZgD2rY4OSPtb\/1U70xMy8ASu7HVnS8PjsNrrMSgwqlvjvq+DLqxr89jeVCsCDYOQvLPFv9UPAxEMiHKEqdo4gRbJqTFggKAYgutiM99+cnw\/7dMilhWs2sMiIWZ5LL4bJtr07pSkwyB35lJukRmJhVb4Rt8HqxFIiupGwky\/iAnjO6kOxauaE6rXkk\/Mb15LsKAiZbzhBz9PGsAQlyFuRZoGE8GOYV6cM3rEb2\/LX5xyt++Zr8l8mvJSZFiBX+nMExZGE0beziM+qArRb+jvfU6LkexdtuBSiON8rq\/gIDrHdEt0HrZPYCT\/fswfCuxFzeJvTWQdLMSOW08l1B\/NdX6O8i9zfPLhGCQVCxst9YC74OKdcgM9+3XeWzhCfh36fTQkP9et4doJsLWJpU5P4aZt\/vgcxcf0SP2MQhCfX1dPar8hNGwg3FSaCVop82uhGcjDAs8FNOJ7Jr2b4CmPhI3bWwN1XyMi1mud9Qlm\/AJbVD5zxz+bcVWAAa3fVijcXVCgOLG4mXNPlSHZwI1RiH\/DZQF5qUxgFl0mPXKN4+5ixCQfhIh8N+VzUUbsu3pTSfsr2x49Xpl7BMABvlHBabHpXcn7hIH6XnoVi+\/6bj3kWcYzSBCIfFBn2IdJ51+pOQEVeVw\/6jnLlAoq2eBDOrVap5vxYR7LC3TbpNG2DlrRDdpSaMqLvy27zM9WNCW3YR1VUPnJ8oOh148eGxdXkGuNzY1E9uWO78ZaiBK6T\/ZWJkNtxmRf67e40n6WUM9raWdpW0YBbTHZzIVXUd0WQykXf4yhE9+hjjll0LmVW1AihejZckFv+FmlwllJl7TOCnKmzCDt7UDV3j\/6oxeh80280gMcE8sBafO4eMkLG+8L6OHCyVwJy1gfFTWzHkSSCIIzzTC39dhfj\/jr3DXcuuLMmPBcoYx+Hwn1Cktj7vj4Wmae5e+jRPmh1YR1ljd10Ar3GNMl6jbMNwT9GoJjxWuXKU282QB+wbxT53UJ3dBoB6jIao+u8Yn5FhK+rAqwbHp30RwOcwy8h\/iWlgnAPjFh3hUwo1uRnkltEHoQb96yB\/F51MNxV91d7aKJQ32wJViref1UdcOh+ZsMpkS9TzVF5q55fU4DJferzzKxI1d5lLmkaYu3XRZz9OTFEMWMUR0R8ym1i9XodoBhtl63GT03RONbBdNIbYJfkLXg0+PIqd9zjQZDEs93pGwmutXb1\/4eFl+yYU6MPaPFGPYgChmsg2aU+clDZKYv22DHSvJ0bk1MhnbM+LpKvHT\/\/UZOuhE\/UQoEGWGUDkeT\/v7X+0k9GX\/VeiwbvWKaVppR\/o\/d2WPgcChYv2HVwKjjNbU9oSnLDk2Mu6cCbob\/ayNe1VeC0\/nFScvr6Y\/MQHH4bJ1CnRVm2IKMWXvKnQ5rGwjOoaS6ce5EQlm4VC1WDXtO0SNnKaweSReepPEz7\/E35+hnsLBYVWQVbvXfspN2hCa80o3W0BRL11mPScfPq8jdS\/a+TttqexFzufqhuVtil56qAQb7sVfNaolC4yyPTbb+OAWrbbZxeGrAUxSeMxTa0fqdU4DHX25LWjpfDbIneFcZGAfBWSXel8QLrEW6xnxUwgORuwp3L6sBsOq3XKejkWEqt8EvrgK3nicSPdwEPOe9lTZ12lkceFiloX2PrrQlIvdScW\/dBZ0wxrmat9HCk\/rJbPdQ5TSMLmv2rnUv1gec1PUmB7BAZxgsB4v0sfBsrXhxqBv9+oXN\/RH8LcMkMvV8JVqAAPHV9r3DKvshx7Zj8RvwZd\/1QDCibpbAGsPgtJsPsyDQJhBzWmzFbo7qWI+2YQwLBFjDaLoWJgJC+YfRY1n6dfuyBYW6RQ9mj4Bsu9HMfD+y2QpqFBMB5twPSi4Z0wOX+cL4Tkpl4K1HQiMafRZAbQkThTjJ6iR\/rsYeWPfUDlEIRKQ\/KAQKEK4Xk45Mu5spLrd3e\/exg\/9sykWjWwzNIpxE1yHYR3CLWNyVxX7Q\/akbiObPUY11n7tact3N\/0fA+HU9HZiKoYicHmhuois4u2VAwaHt6UAyUfeuxIKWSuSQJsCZFrJF2\/2b6r4reMOO+bpg4eMZrcFCGKrVHAEmp1sBunXshW9tDMthKBZnTwHmhwBzMWf9AtWEqXXfH3dOaTD+vGSS65NFF\/uJNWgzRuqn4sPwztrgHes9SLMOu3R9inHTcwdr+CTzbHOoZI+jC4GMmCXLFN7caBWF1e6JAa+jlPu5yZnnMk7zk3JACxfsn3B7DCJMkzH3DJByAo\/iFRTzE0i4BbBwtkPO7biPaVbSCy9bxDHYmfkbmUOh+eMGE7ZXfRfRQ\/4zJCUlrUgBmQMW9RzhIFoOu6swxZTiKC0sPcEVwpswDCWEqaqKp+rS\/TBe8P3yorJ7A0GBCEw5+u1bYCoibY3kSt+TZhCdJyzbI5vAuRUA==","iv":"10cf177edcb9f39b07a72a49556fbc8d","s":"1f5c3ee597360404"}
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