Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"58fb63aaa3cdcf972f1d347fe2d6d2aa","s":"c48533d8c544a779"}
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