Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
{"ct":"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","iv":"f29ad757beaaf28609d65a4c558817a8","s":"1fe97331a9add0ca"}
Share your thoughts. Click here