Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"dc9747b2867df88c35bcdd4f0112aab2","s":"49635f7fc1323421"}
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