Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"e4a7922da870a6f491e79b9c53b409ce","s":"ef3872b95edbefb0"}
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