Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
{"ct":"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","iv":"c1d52a9970f8e179160b4db3d38a2478","s":"ba33593a305f22e1"}
Share your thoughts. Click here