Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"48cae6c22fb525014a8c8d40269d38b5","s":"8e2e8924bf45df9f"}
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