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Physical and digital blending must be balanced

November 10, 2014

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Nancy Buckley

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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