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July 12, 2025
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Apparel and accessories

MCM travels ‘from Munich to Mars’ for fall/winter 2024

September 27, 2024

Beginning during the summer, new chapters of the advertising series dropped each Thursday afternoon until late September on Instagram. Image credit: MCM/Jeremy Liebman Shot and directed by acclaimed American artist and photographer Collier Schorr, the marketing initiative's episodic approach stands out. Image credit: MCM/Jeremy Liebman

 

By Zach James

German luxury brand MCM is taking to the stars in its latest seasonal endeavor.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Positive Luxury partners with Buyerdock
  4. Chrono24 names first-ever chief growth officer
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Luxury Unfiltered: When was the last time you truly surprised your client?
  9. LVMH to collaborate with authentication platform through startup program
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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