Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"60f419c15ed98be911b5752c13ea29c3","s":"432f965c0725b559"}