Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"e397914219ddbe524c1600003bc3c1b0","s":"f8b6541bd7e9d376"}