Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"25e222835acb07b0ca972d00e3332dd0","s":"1b498a5f3ce94bb1"}