Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"90035c125556dab1df7b3d9dab5c59bf","s":"ee44d2a500aac9d5"}