Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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63KZcN50yoCjdJhoSikGAmTD7qceK9LQLQq0NN\/Q9ppRNgfRDCqGqgE\/0xZWaNfmimGpUra8hK+b1T7RKQjWNQuCTMACaQvkLRAocHe2Cz\/TauqtsoxV\/4bsJL3XrzI9UxM+bGRcF+7K1C3uQZRlhutq\/Vi9xM2LXRXl9dfE+MB9K7diE7rmwBk5Qn6+oS\/puFKf66WSTtG4zAyLQSOvLUE1noJgyrm4mBfTOyzH0b3BfA1hWImaoXzNmPh2FC4Hzl3+VG7CxWUHh+73x43DSO\/zV33oJjzywP5Ku0yBPPv5mVuvm7GWSaTW8xvcJkmxJ\/XziNVrBKiVk6r1zpQ0L5piP6YpSRli9vDMgTxL8i7hUkbm1XPyVptsMKAogWC1Cfs1FmPpXEbtNmZGJxprMvu6HKrzv2PY0d7IbCuJGKm93yFYEDML+PIHFO15cHJLCPsWFRJ+gvNAcknCwluEOi5IA+39PV1K++IjEmJfxy1peMLxIqC\/w\/iDei07XlbVrucCzjH7xuHY2LkBpCfAqeZho4IHb6\/XG2X9OftVcBwfU7NAeAOpF\/mqXDw1UK8e3rG1mdoTULt9l1liLG13lt8UPimnCCX1a0eDWeq6Bx\/lqKineXH2mSlJTxpihqn\/\/oABqbNGaZppU+HKiPre2Y+sDeKw+53FmfTEZaP2aOrN\/FUEk7vI\/zKalg94LcYio5oz5cRKSydcZXWLjA8U0+xr9lYddEp1U3tMWao2jSIQiOf19kSI0BbcEH7YG4rJDDLUeC9priD3qv91OzSWCJ+U0sv5wv4f2\/bNrN9mKz\/Mn1t5+QlPo6Wfo\/EfbdWrL1MPfFYucEWL+8TcMY\/qvAMp\/QRn990PXw8KtcLWjt1kM5+N277WG4R0P8S24TIvGvoyfukHvQ2nI0aYg3x1BqJ0CW\/aJW9H5z2ymVnZYVwkF1mZbGYPNiny2arPNZEUfOHyj7YavSfVo\/Q39FkC1gxPEE19RZrurjxHbUW\/GKa1VCP8BBr6wORKwnvvrvDh5Mek6T5iqofInk10mjP\/CVAu5YFQve4I7vqil1fe9RdGfp3j4cvNGIpfHCMPLdQoSy183CvfyxJoDNAiEIMfzC129\/Pqd17hU9tXt83FX7gNGy5dgocoUcaylk1KXi2PFlyIdDkmVjx7OyWaAbcbP5WaKnfGGinQN6Ha6Qx2w9PLdhfrGMbLgHzxgitbzpdTvLvISR7nKyKvwiDUGlnR2Q1\/n60cCM6bFn4I5Nll22O+uNGIsUqqYfJIJoLgB+a6iS\/v4N1d8KcE6hmXadL+rKzffzU4zRUdK1GDdNtsVueT0a0UKCxZN+Vpdg2+qE3nQXXbEYweRkBrjFzad\/mwWkKqek5tj1PqNUugWOsuBUvc+cmdwz28ypXNDYk5jDUqcL+fsoDo7zoBweUuCb8+TNs2Z9N5Jzhp6IiTrPHloISGy58FW8MqvTElgxSzpXdgv9oU3jskliIY0huGEHygbUdiB1aepYkzcSGR0jlqSElpogbGVaBwQ4x0OVNFNOZn4ANLiWMFfKPkGr0PbuzffU02uziLplP\/LTYYZSA\/oSWaIIS6sNJPv5TyzzRoNDFCX0My0178wSEIuoajlbXWhX8jCkxtwDFbiMSs5Eys+2I2AyE+PnULWw9YuoHh2upV4ZUpmf4f+aiOM7WY+JTbWnyeXFeFEpyRIWmqeYEc3G6EIaYmXUMnM4dQQCNNl2p81wNQagFgXolcZXg1nS7r3RrFkUt9+AljF+PYinuBtCYkwKxXhXtMzNXeOINN\/MYAOike+WYGbNwevcD0kC\/AXVNV+lnmtj84rpo4+UA2gqtCIJ4k35iWkLr1AptpOPouLfgxYZkjpSK0nC0sh185EwL331+WYM3oxDPjEn+yeqDWiLENEjDjf1g8vJN\/kynvh9oARMdzsrrIqK3zrz9by\/RwkNgOR8HhZ2Eb6ykTIJ5RLKp4ayj3l\/Qgnrunr9A8PADz9XqMjgcErqmT7gHjqy\/estngHBvcQp\/LNJwQsIkFIfCDa6XY1kGPQlhZvyd8J1tQS\/KxuK5jYaqGKpkzZmI3wny+A9rrqMq72Guns\/yTcQQJK9YsDdoyk+CLfqWR49GAh7PGnnT9KA7EsIZJc8w1MYT4XIzwyizgBRX4j\/59mBLhWNpP4Oq+MEw7kWffWKdpPCzLnx4oDjDTUpSwT6RS0\/ijLKDNg1HmJM2jm9UMivZ1N86cNFJhN7K5wQmf3CffsGcsjXQO8U5FLGl1Ki69PgduaJvT9F6QcemE+LgEfxMBnfg9p3Lnf1\/sV2T6Jh2GxcGudF68808d6HVU7garaBfV\/osEsu2P6BKgNQj4h4FaWjNYWrG+tjrKRhJqzN7wjJ6qF4fzqGjE59oslzZxuk48tfqffTkwSCk\/BGVCfudtEBziS\/H2bzEVLgInqsWFvzVbLxt1TLZdCvhQXjEKo5fpoY2XdSTk3LFPDJBEP5MA8Sy\/rpGslTA05qpXXL9h9nXqkR+Ylf347YAFBaFdPDKKYPqvSy54x8+zq+SLRwSAYqAyDuc7NkuhD1LnspEqAPcw\/+Oi+eCK7M0JpBQ3ngTMSA\/1hb5M2N\/qjQ3NEpEFJ65BBf4eCYHrMxB4rVW+Gw8zErOs8mmNwIyRtcU74XkG5xmOShpjcAN97tM9bUXGL+GjU+ATcNiKkU48ycUm3OQv9DCCK+Kkmd7nAJnfvzSL\/W01vm+CN2QezYQDXEucx9VO83NfcDNg3OY01GPGP2QCpY8RsKu4EcyfuJu407v\/sIJi23l+ox76naA93t4XffLUV7ja58Jx5q2cWUgX5+KstPxMdnfOUeuYnbT3pdgPe3tV4zjeBuhFLiJ1jjkKmlUvglsWRcQESW5M0Vldhb\/cvSjYawGHqmlwr1+dLseyUl8K8cFLtrwoVshfcWfF+3WvediM4Cb1NzBJTckpayUR\/z9f8l9UIfT1QMIuet7I1gdIsRVPWgk0KPpcJSxcNd0v2vJg++KN9UAHU88yG2shzXGspXx9QsvStt41MYLTl9h5yu0Yl8OKe0Ff2Il6WzRky7TvJ4nmwBg\/awphZr+h7x3sV02x6Bo+GAt1ilUX+TQa0Cf8Tmvb+b26YJIbm1KTTGlHsjfT1mhUOB+k8Vr3EXrDI+ulNBi81lqOGGFrYLKPw8XNq9u0atwF8ZOhTLKBe3YvDNuSaF9P8AxkDaF0f\/ekjS78hc4knnlR4wU39xrLNTFLrivNwwrY7G8ZRr+FVMiC\/6w1TWr7g5z5jQMi1Izcv0zftNbfbJpA1hXbeLtfwFEHeJcZr1XhBdtqKlMslQYJ1mActjFzhvKIVx8Yz+JP+XZZruS43Tx\/cw7EMaYy5ZFNuHhCzP\/QhyWWHG7Nw6eSjbraJHxzYLcbWCmID23ibjMjc+e6L80CKx054N8P7fHmVqv2Gnos61Qx0QdUkHjG3aslK8ukXPggp1AnOZrytw+zU+7661AA8CoSxLNTDAtQ1YgJ5sxR3jek\/9URZb5zfxlYkTP","iv":"b07472c4460f048fb976d07343beedd3","s":"ee69d8bf9422fc8a"}