Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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QrTaDP10pXVdvN4PCFq6bNAVxqlCnT9\/pUFK1GfG0bESGv4Iz6dKPWwCsCX9kEoiPQMZECCzSSZ4+0gQe2Sb1d5fCVQcLmXTupP+MdR3ClF9mAXBvVB3NQkMct4R614DWu8IKaKaUZM4HbdU1I2Q7q\/Gyt6p9vxqlW0KnRAnpMoa8Gi6TLEIVqIPQL\/HMFLHAGQzdrcyIFgBoQcDp8ldxqqKSeHp8xAOw\/UlOzmRiWHE6an+RWhq3Ec\/e8wf5HURwJCOvoAybgrzjnm3KJWDHXR\/g3bptO7LWQGTv3ysXiyv39ec4VSYfKwRnC8tlngUZ2GXDKl5G9eAgjlV+uGFs9pj0YtUnK1aa4er7E6sBVJ8GojJMgQ66Wg2EUfnMLcexytV5GRIjXjIvFomvOB+xtz7up0N6xLz\/Cc83WhkV7DZUi+EJq1vsDXpOs5GxHRqBMojPS35rLQjUYSBNA66bB8XQCIlUqFjgew0mXre\/rYG0NfOdAowLkLWq+uZKuaPT3QcqQY2LHjEWx9MIckTblj4dIqS\/HKiRzRL0+j0ezR2caG\/LpJdXqIMRhYcVOLLYZKGnRjrtJjhOWaH7DmWhesFCaYD3y4NFCsBLsQM4ulgClkGRaWZz9YcTKdGbTf+f2BSuYfqBYC8IV9BlhpmJS27oALfhauAq79RyLnxk1rpL5ifapb8o906HTcxsjEnuuVLg8HURXSxJNkqDSlO\/k2tp+QjSm8i5tjqc8BIgeZDA9O+9yXYKuHSmiFZBdj1vWG2ZmqEVdiMIaViLfenINDuv3jS\/wzlKbrUAyqy7ZfQnPNWYcSGw4lSVm3WkJrh\/1GbuwgHRgUXR8fF+U0txbu176aAwLLMUBPNHx0VIcNQYJtkWkth9mJ9Lh8oJ8lW2a9S0d8PHST5CMWEASarpK5XJyd\/7Gbklp6\/IG6BEet56\/j8rdC0345m\/XZtFj33XSrp+3UWqC1xIxrDhlUoQLar3E6NfZXz0p8nFQwLYIoV14zjzVEEkNozLMPlErc\/Q9pbbzMaGHlKeP5ucKtVbgRhKTY89Qg9fR+O5qkij19B9CsMOtK408KwSDBnTOMAvBA9YfqMY3iwJAz4aq3muYe6aJZMFs\/FGRyxbLtdLIQYY5ei\/I7seMSdGm+9nNTKF1SBJ6EOzaTXfyXkFhe50Wn3Sw2OY6JKzPS7gEwNOFSEFKmIPoP+M8cQFQ7P0xggFlUOCWx1wZ9sK\/DJoz\/bNogcK5P6VQEWBwz\/jlDEk57Tnc75HLgLqdvn4VUOVf8wwO6XyW7mZz33DWT2sOW2GEW4n4CR27kY+a04ZA3b8nuxlDX+fZC5DZQZG5P2XAMgCVDT\/ro9riwuVaUcjsU8o+WLiWg6uyO6fB+IzIKyB4bRjM9dAgaM7UD4dBvpUgfb6aWAK3UOolYqSaos44joE9BWvbK1hjEOug8tggZHG6YMBpI+oQjYKUu7XcgR1GageAoVAZSsRd4vJWJ2NlFgdiel5V03js2I4dYdtKxuLV+idqjziPCQjcXwPvZJJqBqpxNrAK5hh3pMVs6DbNfQ08Rt91br729zmIvZS6vKXMyWSMf7jSQPwdNTiPXk7y+xSgQ1h19Z4bUW3\/giEkeP9dWARTp3T7ewECS9p7ulSDWY+g6Knxb9POLttwfKu2RVm1RlWPoeFF+NHYRMgjU\/3GGLBZ+Dbkcc8l16foF86wh6iWvJSu9xnMK66FxWeQW3D6pGrXYk5NU1i5KG1eSfykFgZsD40mUQ5xPwLLK5KK48hJDD58BM5lCsxWkzBkQkQq4qr1yvDDQ9DZ8P4EmKThOxlEaU6YwxI7oNCqvvKwCRFm5LQtpdmStzXiHPaUA2ANXx8v5tdan6TZS+ccUA47edBlFuXGJUSMhkRJiaq+5Yprgbu0RR7+VIrowDbtKJrFOeO\/TRr0zIZI4eSEuWufFGg1QJcRT9tlkz4JC8utGU\/YGPeI6xBgVCJuBKw3tY7gHjW6WkO+CFEy8iQdVOuHFLtlTlKd9sRcplr\/A+oU6reVg9bpE8sXwGwIAkkWWHE60cSJ6lm2bgmpwXILnfWaXSMmhqYGTOyykxE9yN16qJeC4HxnHcvnXKu1MIbdl0mECSFpOqfNf07nABLZkitilAbTnEjUQACmVFQpk8BLvvBNaXRtSJkBgcnhd6R61GfWcldN5vGx0muq6rRpYEQ8ZOBHtinFBOtU2pl9RxrHC6rNcPYJqndZoxQxLKBFsJhIwhvk3sJdxPzOCkJqtiXxgVVK9tjbVV11yQ6CaMjWK6z8Mntp6yOOmtb9lret7KiztBmHtlFOkZDgziFLiTaFNUe+7PR3r61tbDJ9h473uHKvhTyY+vi4VUx7GYqKrYdd7wqiooKqU0MOjY+zUtYwmicHCl1brnH3W+uuC\/1jJvBVDU4pzb42YgKs8y\/2qAaIo5kvI47l5\/5Z+wPvvbI7CQwtHzSokBqmXsd4xHeYtjj2FUrhhyaAdMhK6PwvOrbO1FOsqxFBI+cpdrk1GPoFOsLCIe4OEb98GWCU1BXKFuap7UaRoibwVdv\/Sq11oGBvjhWqqqihuMKqPaiA6cYOoJXYyME+Ht0ahbx\/DrTNivjsNYW2JRIjm\/fVEylJ85bze7GshveMtiP5nW00oty6kImrzpg6pOy4ZgGrkBnYSMhLaVjodk80vGd+fKBmM9ExsV8o+17nZ4Gn8OzJyCDqdPK7+vCfUCNGN3085dIfxgTmVDV\/kVpqeMnjCnakmbX7nq+jdnavcYMKjS5uR8ho+s+IEKegQqrnKaeNH4vYI6BMay8R5Rd5ZX3ZeUn+GLJALJ20i8E5z4gvegRxQjQXuBK4gfTFKHtbBBDAqD+XC7q09K451G7+wSDORPpyVAGRLVcJ9TWhLmJhW2v4L\/ZAy813X7WgLGU6aJIUWiTzL7Z4uK9OaKey+o107OK4JKckY0xrhP52+KTAdJovRP\/BEMfwfcB6Sr\/1VyTgMiupeq7LlvyF7UmddqAt6vtTkbFi\/zgegrn39hAI98qtPYtqyaDM3I0n\/wYlXlvR\/Hm65AnZ1f2qttjscRCOtXVRzuYtSunNjBoH\/3SAYAAM6lDSRD0Jp4LKPqEQgWqmyq2Gfvt\/iVKttHFf8jWuij0fxFE8uJra+rRVsrar7gBY0d1q+J77cNMPfeOZg5ExvZKNRQhq\/oR4Gf3yNMPkpaOQ9Q+rpj+oyE3lOhipEDicPuGG3y30LCr1z0YazVe3cPrwEcUwaFyCA7BInjJwBZzpdxJUqif7\/CHIoT56pvxfriOiH152\/7BJFBciJ8mNp4rsSx4mhryL9Ib72b4rj2INC1\/\/fnKssWFqlpTVj+rQm2e5NJrLpxXRCyeL6XVYfloiV2auZoBe3zkiHeEGHqYcaIStQAZO8Nkf5bv9+spslXwV+akaJ\/GM6B8jehG0k6NNWga20A2XKtrOz4QYjacXwE20r+BNpvopkLiBLMBt2JUCr6OFEcDYrcC1bNQv56o8nFGQiA6Wqvb2KTS5XJM0ZstrIooXEr","iv":"f32450b75f056efdf06a83bb0e13ecb3","s":"4c3309f0d65e4ce9"}