Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"f1f9970940dc3b9f82ca59e0de7660c1","s":"6c3acc9ee1475ab5"}