Internet
October 16, 2012
By Tricia Carr
NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.
{"ct":"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","iv":"0a4a129753710d72c9721e97f3f100d8","s":"179ecb9aad0e382d"}
Share your thoughts. Click here