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Automotive

Mercedes begins segmented rollout of art-filled fashion piece

March 24, 2017

Mercedes' mbcollective fashion story Mercedes' mbcollective fashion story

 

By Brielle Jaekel

German automaker Mercedes-Benz is continuing its mission to align its brand with fashion, even after ending its New York Fashion Week sponsorship, with a new collective that taps a range of talented names for the sake of art.

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  1. Coty shakes up board, announces resignations
  2. Dolce & Gabbana expands influence with spring/summer 2026 ads
  3. Nespresso turns to pop star to lead next campaign
  4. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  5. Sub-Zero uses CRM to connect dots between brand experience, buying
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Harrods announces key leadership appointment
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  10. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
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