German automaker Mercedes-Benz is shaking up leadership.
Succeeding Dimitris Psillakis, Adam Chamberlain will assume the CEO position at Mercedes-Benz USA (MBUSA), also named head of marketing and sales of MBUSA, as of July 1. Mr. Psillakis will serve as MBUSA’s senior strategic adviser until the end of 2025.
“We’re excited to welcome Adam back to Mercedes-Benz,” said Mathias Geisen, member of the board of management of Mercedes-Benz Group AG, marketing and sales, in a statement.
“Adam is a proven executive with over 30 years of global automotive experience including the past nine years in the U.S.,” Mr. Geisen said. “He brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses as well as a strong connection to our team, dealers and customers.
A new path forward
Mr. Chamberlain has more than 30 years of experience in the automotive industry. He was most recently the executive vice president and chief operating officer at North American dealership group Lithia & Driveway.
From 2016 to 2021, he was the vice president of sales and product management at Mercedes-Benz.
With a collaborative leadership style and track record of success, Mr. Chamberlain will oversee more than 1,800 employees and 400 dealer partners across the U.S. and Canada.
Jason Hoff was promoted to the role of chief executive officer North America. Image credit: Mercedes-Benz AG
“Working together with newly appointed CEO of Mercedes-Benz North America, Jason Hoff, Adam and his team will play a key role in navigating transformation and laying the groundwork for long-term success,” said Mercedes-Benz Group AG’s Mr. Geisen, in a statement.
“At the same time, we’re extremely grateful to Dimitris for his commitment and impact, and we’re pleased that his insights will continue to guide our strategy in his advisory role throughout the end of the year.”
Mr. Psillakis has held a number of key leadership roles in Europe, South America and Asia during his 33 years at the company. In 2020, he accepted the role of head of North American sales and worked to stabilize MBUSA’s supply chain in the U.S. and Canada.
Under his leadership, the company digitized and introduced hybrid and all-electric vehicles into the North American market. Mr. Psillakis will now work with leadership to ensure a smooth transition.
In March, Mercedes-Benz announced the appointment of Jason Hoff to the newly created role of chief executive officer, North America (see story).
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Adam Chamberlain, incoming CEO of Mercedes-Benz USA, holds more than 30 years of experience in the automotive industry. Image courtesy of Aston Martin 
Jason Hoff was promoted to the role of chief executive officer North America. Image credit: Mercedes-Benz AG
