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Mercedes-Benz chauffeurs fashion-forward New Yorkers to introduce CLS63 car model

February 11, 2011

 

By Elizabeth Zelesny

Mercedes-Benz promotes new vehicle during Fashion WeekMercedes-Benz is promoting its 2010 CLS63AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.

The luxury automaker has hit the streets just in time for Mercedes-Benz Fashion Week with the new 2012 CLS 63AMG. A stylist and fashion bloggers will be cruising around New York and when they spot a fashion-savvy pedestrian, they will be offered a ride to their next destination.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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